Despite what I have said about Marvel absolutely killing the DC/Warner Bros. giant when it comes to superhero movies, their comic books are another matter completely. Though it is not exactly news anymore, most comic fans are aware of a woman taking up Mjolnir and Thor’s role as the goddess of Thunder and Sam Wilson (AKA the Falcon) taking up the mantle of Captain America now that Steve Rogers is showing his age now that a supervillain sucked to Super-Soldier from his veins. However, I recently came across this GIF via the Facebook group, “Has DC Done Something Stupid Today?” (Odds are yes.) In it, “Marvel” proudly declares in all caps
MARVEL: NEW FEMALE THOR
DC: I didn’t-
MARVEL: NEW BLACK CAPTAIN AMERICA
MARVEL: TAKE ALL THIS COOL SH*T MARVEL BE OUTIE!
Pardon me if I must say that I can barely contain my indifference because it feels like Marvel retreading old ideas taken from the eighties and nineties. This is not the first time Odin has deemed Thor unworthy and this is not the first time that a woman has held Mjolnir, as Wonder Woman did in the likely non-canon DC vs. Marvel crossover from 1996 and Odin subjected Thor to the gender bender in the post-apocalyptic Earth X. As for Sam Wilson taking up the Star-Spangled Shield, it makes sense. He has been an associate and partner of Cap since the late sixties, after all. However, this is the second time Marvel has replaced Steve Rogers in a decade. Remember The Death of Captain America from 2007? A brainwashed Sharon Carter assassinated Steve Rogers shortly after the end of Civil War. (But as with most superheroes, he got better.) James Buchanan Barnes AKA Bucky AKA The Winter Soldier took up the mantle and actually held onto it for four years until Fear Itself in 2011. Marvel wants its readers to believe the shake up of the status quo will have a lasting impact on the comics, but I find that hard to believe when the House of Ideas is doing a little recycling. To be rather blunt, these press releases leave me rather skeptical that there will be a lasting impact. I admit Captain America’s death lasted and had an impact but then they hype the death of the Human Torch, then the death of Peter Parker to make way for the Superior Spider-Man, and now the Death of Wolverine. The former three came back, why should I believe the world’s most populate Canadian will take the dirt nap for long?
In some ways, I see it as denial on Marvel’s part. Despite the ubiquity of superheroes in film, television, and other forms of marketing, none of that has translated into a long-term rise in sales within their native medium. DC Comics is just as guilty, but it is becoming so obvious on Marvel’s part. For all this talk of “diversity” (something I find lacking in comics, I admit) all this crowing about “NEW FEMALE THOR” and “NEW BLACK CAPTAIN AMERICA” comes off as crass marketing and attention-seeking by paying the barest lip service. Especially when we know that Thor will pick up Mjolnir again and Steve Rogers will regain the Super-Soldier Serum eventually.
Sorry Marvel, as a firm believer in the Status Quo is God, I am not biting.